Opportunities in Marketing Specialisation

Opportunities in Marketing Specialisation There is a constant tussle in the mind of the students pursuing marketing specialisation about what their career path will be in the corporate world. In the digital world, marketing landscape is continuously changing, making marketing profession among the most creative, dynamic, and challenging career in the business world. Every organization irrespective of its size and scale of operation requires a marketing department or a specialist…

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Practical Guide To Crafting B2C Content Marketing Strategy In Digital Space

Analyze Current Content Platforms: It is a good practice to analyze all owned/rented platforms to see what people are interested in. Is there a specific piece of content people like more than any other content? What content is getting more organic traction? What’s been the performance of promoted content? When looking at engagement, prioritize between engagement elements (likes, share, comments) to arrive at a clear picture. How are people accessing…

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