Dress to Impress

Blog-Dress to Impress-JIMS Rohini

Managers, Executives or professionals spend immeasurable hours on their learning, networking, meetings, delivering presentations, writing articles/papers, getting qualifications, attending lectures, workshops and classes for training and developing themselves and more just to stay competitive in this fast growing world but a mainstream of them overlook their own professional image, they need to portray while this journey of professionalism, which further adds to their demeanor and success. The way we dress at workplace has an incredible influence on the way others perceive us. Thus, careful consideration should be paid on the dress code and style as it enhances the business performance strategy. The matter of fact is that significant contributions towards business contentment can be visually seen through dress code. “Nothing succeeds like the appearance, of success” says Christopher Lasch. Hence, the paper focuses on various aspects of Dress Code and appearance for increasing business performance and building rapport at workplace.

Dressing up for a work place is still a struggle for several people. How people dress up for work demonstrates how seriously people take their work and that’s how others will distinguish and perceive them. In the era of cutthroat competition, seniors are continuously judging their subordinates, on the basis of not just their work but also their individual presentation skills. Never take the power of your own image lightly. Your personal and professional relations and image are built on the way you look. Now, here we aren’t talking about the beauty of the skin or physic, rather we want to highlight the importance of packaging yourself, which surly includes your dress code. Appearance matters a lot and especially in the corporate field. People attire is most often measured as a reflection of their personality and subsequently of their style of work. It makes a testimonial about how a person feels about himself/herself and what others can expect from a professional. Moreover, your dress code makes others around you, aware that there is a sense of professionalism in you which many don’t possess or are unaware about. Imagine would you hire someone who is shabbily dressed or looks casual and unprofessional in their comfy or unfitted clothes, untidy hairdo, and ungroomed personality? None of us would! When interviewing for a job or when you are going to meet a prospect client/customer for the first time, we all put our best foot forward. This for sure includes your effort with your choice of clothes. You like it or not, many people make assumption of you based on your appearance which definitely includes your dress sense. Your casual clothing shows the causality in your behavior while handling clients, customers, investors and employees. On the other hand your well-groomed appearance certainly shows your professionalism towards handling clients, customers, investors and employees. At workplace Casual and funky look only represents careless or carefree attitude, this makes employee unworthy for the job. It is projected from employees that they should stay simple and most vitally dignified, which automatically expresses that they are calm, ardent and smart enough to handle the job. At the work place, it is better to let the dress do the talk before they do. You don’t have to be a fashionista or fashion meister to succeed on getting a job or impressing new client but certainly your look does reinforce your professionalism.

Significance of Dress code

Communication researcher found that only 7% of a message’s effect are carried by words listeners receive the other 93% through non -verbal means.

82% percent of the people will eventually buy your product or idea when their style and behavior are matched and mirrored. Thus, the way we present ourselves in those first few minutes of meeting someone could possibly break or make what in future could be potentially very important for our personal and professional growth and success. The very moment we start out interactions with people, they perceive and judge us by what they see and feel. People make an impression of us and others on the first impression which takes less than 10 seconds.

However, I agree it is the inner behavior that counts, but ironically, the Business world works this way. People make judgments on the basis of your personal physical appearance. Personal appearance includes hairstyle, jewelry, and clothing as a form of self-expression. People make opinions of you on a daily basis on the first impression you make on them. All of us usually notice the attire as first thing about the others. Thus, your appearance does matter as it contributes to your growth and success as it describes how people perceive and look at you.

‘’Dress to Impress’ does matters as it provides-

  • Creates a Great first impression – Did you know for a person to form a first impression of the other it takes only three to five seconds? The other person forms a point of view about you based on your appearance, body language, demeanor, mannerisms, and how you are dressed. Hence, the first encounters become extremely significant, as they set the tone for all the relationships that follows. Thus, dressing well always helps you to impress.
  • Edge over others – A new study looks specifically at how formal attire changes people’s thought processes. “Putting on formal clothes makes us feel powerful, and that changes the basic way we see the world,” says Abraham Rutchick, an author of the study and a professor of psychology at California State University, Northridge. Rutchick and his co-authors found that wearing clothing that’s more formal than usual makes people think more broadly and holistically, rather than narrowly and about fine-grained details. In psychological parlance, wearing a suit encourages people to use abstract processing more readily than concrete processing.
  • Shows you are prepared – The way a product is judged by its packaging, a person is judged on the basis of his/her appearance. A well-groomed appearance and formal business attire reflects a person’s preparedness towards his/her work.
  • Positive Image – “Do not judge a book by its cover”, unfortunately, in the today’s business world, this is exactly what happens so it is important to transfer the right meaning through our appearance. Personality, social status and attitude to work are few of dimensions that our appearance represents of us; it is the same for a business identity. The person’s attitude, dress code and corporate culture define how clients see us.

Remember, “Dress the way you want to be addressed,” Bianca Frazie

Ms. Parul Raj – Asst. Professor, JIMS Rohini


3, Institutional Area, Sector-5, Rohini 

(Near Rithala Metro Station), Delhi-110085. 

Tel.: 011-45184000, 45184001, 45184002 Fax. No: 45184032

Website: https://www.jimsindia.org

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